Employee Wellness Newsletter: 11 Creative Content Ideas And Best Employee Wellness Newsletters

8 min read

Last Updated on 06 February, 2025

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A wellness newsletter is a creative tool designed to promote health and wellness within your organization. It is an excellent resource for encouraging employees to adopt healthy lifestyles. Newsletters can act as timely reminders to employees reminding them to prioritize well-being. A wellness newsletter gently nudges employees with a message that says, "It's time to focus on your health."

Now, what qualifies as a good wellness newsletter? A good employee wellness newsletter offers accurate, evidence-based content that employees can trust. With all the online junk, a good newsletter stands out as one that offers trustworthy tips you can use.

The value of an employee wellness newsletter lies in its ability to engage readers with wellness content creatively. It should explore the many facets of wellness in an informative yet engaging way. Plus, newsletters give you the lowdown on what a company’s doing for wellbeing.

Newsletters are an excellent medium for disseminating information, no doubt. Yet, they are not a standalone solution for promoting employee wellness. They function at best, as complementary tools supporting a broader employee wellness program.

Effective newsletters encourage employees to adopt healthier lifestyles through information and motivation. However, the combined power of wellness and newsletters is still untapped. Keeping this in mind, I bring you the keys to an influential employee wellness newsletter and offer nine content ideas for every season.

An employee wellness newsletter can use the following content ideas from below:

1. On the Balance Between In-Office and Remote Wellness

The conversation on balancing work-from-home and in-office work took a new leap in 2024. In recent years, more people have discussed wellness in a hybrid work setting than ever before. You can take this conversation forward and curate newsletters that consider this new narrative.

For example, you can compare wellness in two work setups and discuss how wellbeing metrics vary for each group. In this case, a good wellness newsletter will invite a discourse on wellness and work-life balance.

The goal is to spark a discussion among your competitors while your newsletter leads the way—a potential masterstroke, right?

2. Make Mental Health Matter

Let me bring up a WHO report from 2024. This study found that although more people discuss mental well-being at work, the situation is still concerning.
Many are still reluctant to address their mental health issues and seek available support help. The authors state that 'disgrace is still a progressing challenge.'

According to a McKinsey and Company report, one in four Gen Z respondents cited declining mental health conditions. Generation Z workers too are touted as being more stressed than their previous generation. Two popular newsletters that extensively discuss mental health include :

PARKER HR Quarterly, founded by Gifty Parker.
Mindful Employer Newsletter by Elizabeth Ross Holmstrom

They also provide resources to promote it at work. This time, it could be your turn to establish mental health as a niche in your newsletter for all the right reasons. Let your newsletter nurture a safe space to talk about mental health at work and walk the talk.

3. Pause, Breathe, and Reboot for a Productive Day

You cannot mandate productivity; you must provide the tools to let people become their best.
– Steve Jobs

In this time and age, productivity is the leash to our very being. Countless applications and experts are out there telling us how to be our productive best.To take help from Steve Jobs's quote above, give your employees the tool of mindfulness.

Include weekly or monthly stories in your newsletter that mention mindful practices. Such practices include a quick meditation session or feeling gratitude. These techniques can incredibly calm your nervous system.

4. Health at Work

Health at work is still a rare topic that is often overlooked. When you work for 8 hours for 5 days a week, working out or even maintaining a healthy lifestyle gets tough. No longer does health remain a priority.

A wellness newsletter can bridge this gap by regularly reminding employees to focus on their health, even at work. It could mean using an on-site yoga service and tips on meditation at work or chair exercise. Your newsletter could be messenger of their calm in the chaos.

5. Fitness Challenges

Fitness challenges when informed in an interesting and convincing style, could do wonders in getting your employees enrolled.

Let’s say your newsletter frequently cites how far employees have accepted challenges or what's next. Doing so will mean keeping employees in the loop. So, they now know what's the latest fitness challenge. Besides, those who for some reason, have not yet participated, could ultimately do so.

6. Wellness Trends

Delivering wellness trends that benefit employees on a priority basis. Bringing in timely relevance into content could be the X factor for your newsletter.

For instance, Six Minute Mile is a 3x-a-week email newsletter bringing topical fitness updates and news to the following target audience:

Runners
Cyclists
Endurance sports enthusiasts

7. Workplace Safety and Wellness

Workplace safety creates an environment where employees are protected from work-related hazards. It also indicates an eagerness to promote safe behaviours and foster a culture of safety awareness.

A newsletter with feedback on employees' feelings about workplace safety would be valuable. It could also provide tips encouraging employees to be more aware of safety standards. Doing so sends out the message that the organisation cares and that their safety matters.

Three newsletters that could help sensitize your employees on workplace safety and wellness are:

Arrow Safety

WSIB Newsletters

Occupational Health & Safety

8. Wellness Tips for all Seasons

One surefire way of encouraging pro-wellness habits in yourself and your employees is to keep them consistent. To achieve this, curate content that is appropriate for all seasons.

For instance, a wellness newsletter published in the winter could tell you to prioritize more on heavy workouts. While a summer edition of the wellness newsletter shall remind employees to focus on hydration.

9. Inspirational Stories in Health and Wellness

When you include inspirational stories and case studies in your newsletters, you give a personal touch to your message. The intention is to expose your employees to stories about why their investment in health and wellness matters.

Newsletters with such stories could drive employee interest in topics considered only aspirational. Such stories inspire readers, because they are not some works of fiction created in the mind of a writer.

10. Remind Employees of Work Events and Occasions

Employee newsletters are the perfect way to share key announcements. From public holidays and office holiday parties to new policies, and even birthday shout-outs! Birthdays for instance, could be an excellent way to feature an employee’s hidden talents, and playful side.

Besides, visually engaging, easy-to-digest format, allows everyone to stay informed—strengthening employee connection to organizational goals.

11. Update on Current Wellness Challenges

One can always look up to someone, even at work. With this context, a newsletter can make it a point to keep a leaderboard updated in weekly. It can include who is leading in which challenge.

Further, let’s say step challenges are not completed by most of your employees. In that case, a newsletter can include practical tips to finish this challenge without cheating.

What are Some of the Best Wellness Newsletters?

The following are some of the most engaging, fun and insightful employee wellness newsletters. Dive into their details and niche areas from following section:

Thoroughly researched with professional insights, Vantage Fit’s newsletters are a breath of fresh air. It offers practical and science backed resource in the field of nutrition, mental health, productivity and the likes.

Audience: HR and Employees

Size: 7,730 subscribers

Newsletter Frequency: Weekly

Cost: Free

Subscribe Here

This newsletter offers insights and resources on workplace wellness to help organizations achieve their wellness goals.

Audience: Workplace wellness professionals, HR managers, and corporate leaders

Newsletter Frequency: Weekly

Cost: Free

Subscribe Here

This newsletter highlights their charter, mental health training, publications, and free tipsheets for managing mental health issues at work. In this way, it offers valuable mental health resource to organisations.

Audience: Employers, managers, and staff seeking mental health resources

Size: 1,300+ subscribers

Newsletter Frequency: Monthly

Cost: Free

Subscribe Here

If you are looking for a newsletter that can guide your company towards curating an effective employee wellness program, look no farther. WELCOA’s newsletter helps organizations create healthier, more productive work environments.

Audience: Workplace wellness and human resource professionals, benefits consultants, and brokers

Size: 25,000+ subscribers

Newsletter Frequency: Monthly

Cost: $450.00

Subscribe Here

5. The Corporate Wellness Magazine

This newsletter is excellent in so far as it offers insights and best practices from wellness leaders.

Audience: Human resources executives, benefits directors, and wellness stakeholders

Size: 50,000 subscribers

Newsletter Frequency: Monthly

** Cost**: Free

Subscribe Here

Like all good things, creating the most engaging employee wellness newsletter is quite the task. Let us understand the key aspects to remember while curating a wellness newsletter.

1. Understand Your Audience

Good market research into your target demographic is always desirable and beneficial. First, grasp their demographics, what they prefer, and how they act. Understanding your audience is key to selecting resonant themes and topics.

To further expand your reach, you can always share your newsletter's content on social media and related online forums. Doing so will help you understand audience's interests and needs easier. This, in turn, helps you customize your content.

2. Make a Content Plan

Next, tailor your wellness newsletter's content and theme to your target audience. Now, define your newsletter's core message and structure. Incorporate the themed text, complementary images, and a clear call to action.

A well-structured content plan should reflect your company's goals and culture. The idea is to make the newsletter informative, engaging, and aligned with your organization's goals.

The tools for designing your newsletter have more to do with your theme than its design. However, focus on a neat layout and strive for effortless readability. Canva is one popular go-to newsletter design platform.

There are even distribution programs that could schedule the exact delivery time. You can also select who you want to receive your newsletter. Three popular distribution programs are:

Campaign Monitor

HubSpot

Mailchimp

Take care to be consistent in your designs and distribution. I recommend a monthly distribution schedule, as it gives your audience plenty of time to read without feeling overwhelmed.

How best to deliver your newsletter? One famous dictum by the communication theorist Marshall McLuhan is that 'the medium is often the message'. It means that how you deliver your message is as important as the message itself.

Email newsletters are among the most effective and competitive delivery methods. The reason being there are a whopping 4 billion daily email users worldwide. Herein lies the reason why sliding in a wellness newsletter via an email, could make sense.

5. Legal and Ethical Considerations

As per the Health Insurance Portability and Accountability Act (HIPAA) (USA), legal considerations that an employee wellness newsletter must comply with include:

When discussing health topics, ensure employee medical information remains confidential.
Comply with local data privacy laws regarding collecting and using employee health data.
Refrain from including specific details about individual employees' health conditions.

Checkout the following things that are considered ethical while making an employee wellness newsletter:

Use truthful header information. The descriptive data on the header must match the rest of the content.
Use non-misleading subject lines. Refrain from tricking readers into reading your newsletter with misleading subject lines.
Ensure your readers know they can unsubscribe at any point.

Frequently Asked Question

Wellness newsletters provide practical tips and actionable advice that support wellness throughout the year.They keep employees engaged and motivated to prioritize their well-being throughout the year.

Monitoring click-through Rates (CTR), feedback/surveys and sign-ups for programs are three easy ways to meaure the impact of your wellness newsletter.

Monthy for most organisations, weekly for highly engaged teams and quaterly for a big picture approach.

References

Besides working as a content marketer at Vantage Fit, Ankita Rangdhali Ojah is a classical dancer and a passionate reader of Indian fiction. She dedicates her free time in exploring different genres of film and music and practising mindful yoga. For any queries, reach out to editor@vantagecircle.com

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Employee Wellness Newsletter: 11 Creative Content Ideas And Best Employee Wellness Newsletters